Naming

//Naming
Naming 2017-12-04T13:27:19+00:00

A Name Can Say It All

There’s much more to a brand name than what meets the eye. We strive to see the big picture. Gathering and analyzing all the necessary information leads up to a single statement and image that convey your entire message in the blink of an eye. It may seem like a daunting task, but we have a history of success.

Why Naming

  • Create a new brand or revitalize an existing one
  • Perform consumer research and testing to create the strongest, most appealing brand name
  • Collaborate with your team to ensure your company’s values, culture and personality
  • Extend your current product line or develop a new one
  • Focus mergers and acquisitions with strategic naming and company hierarchy

A Few Quick Samples

  • Berks Encore… Applauding Life After 50 (name and essence statement)
  • Vivá Restaurant Group (new restaurent, new name)
  • PrimusLabs… When Food Safety Counts (name and essence statement)
  • Azzule Systems (new company, new name)
  • VF Corporation… We Fit Your Life (essence statement)

A lasting brand name starts with knowledge and experience. Lucky for you, we have both.

Sample Naming Services

CrossRoads Studios

1 Prendergast Road
Reading, PA 19608
USA

Phone: 610.373.7380

Contact Us Today

We are thrilled with our new name, logo and brand. Working with CrossRoads Studios brought about a positive change in our image and the perception of who we are and what services we have to offer the community. We are amazed at the tremendous INCREASE this has meant to us in support, contributions and, most importantly, participation!

star-quote-iconLuAnn Oatman, President and Chief Executive Officer, Berks Encore

Creative insight helped evolve the initial Bon Vivánt name to Vivá.

star-quote-iconJeffrey Hettinger, Vivá Restaurant Group

For the longest time we were known as the Berks County Senior Citizens Council and we weren’t as well known in the community as we should have been. But through the help of CrossRoads Studios, we were able to transition to our new name, ‘Berks Encore,’ which is certainly so much more recognizable and welcomed by the entire community. Our new brand has made all the difference for our organization.

star-quote-iconChris Kraras, Director, Berks Encore / President, White Star Tours