Helping Build Successful Brands
Your brand is your reputation. Whether it’s a corporate global image, a new product identity or your company’s long-standing commitment to providing great service, your brand is a promise to deliver value and satisfy customers. Having a long-term strategic approach to all your brand messaging is essential to fully represent your business and connect with your target audiences.
Throughout its history, CrossRoads has worked with a wide variety of clientele — from local start-ups, to nonprofits, to multinational Fortune 500 companies — and everything in between. Today CrossRoads continues to bring clarity, creativity and consistency to every facet of the strategy process for clients, with unique challenges… just like yours.
How CrossRoads Develops Strategy and Brands that Truly Stand Out
- In-depth analyses of your customers, competitors, industry and selling environment
- Strategy and brand development from an experienced, proven team
- Fully collaborative, open-lines of communication
- Support at every stage of the process – analysis, strategy, creative and implementation
Knowledge is the Foundation of a Successful Brand
The competitive landscape is constantly evolving and presents many challenges. Experience based strategic insight provides the knowledge and foundation to maximize your brand strategy to achieve maximum clarity, reach and impact.
CrossRoads did a super job creating a unified brand for multiple operating units in the bank holding company I chaired.
Al Weber, President and CEO Tweed-Weber-DanksWe found we had a creative team in our backyard, who were great to work with…
Steve Fritz, Former President, VF Outlet StoresWe greatly appreciate CrossRoads’ friendly and personal approach. We could not have arrived at our fresh new name without their creativity and their polite and professional firmness in presenting their findings and recommendations. Likewise, prepared with thoughtful analysis, they delivered a fresh, compelling logo that clearly distinguishes us from other organizations and that will serve us well in all of our communications.
Andy Loza, Director, WeConservePAI have had the pleasure of working with CrossRoads on two separate projects. The first one went so well that I was one of several people who recommended them for the second. They bring a wonderful balance of creativity, strategic analysis and execution to their work.
Vicki Ebner, Senior Counsel, East Penn Manufacturing; Safe Berks, President, Board of Directors; Berks Encore, Former Board MemberWe are thrilled with our new name, logo and brand. Working with CrossRoads brought about a positive change in our image and the perception of who we are and what services we have to offer the community. We are amazed at the tremendous INCREASE this has meant to us in support, contributions and, most importantly, participation!
LuAnn Oatman, Berks Encore, President and CEONot only did CrossRoads do a great job, it was a true pleasure working with such professionals!
Dr. Ellen Feghali, Vice President of Communications & B2B Marketing, INDEVCO GroupPrimusLabs has worked with CrossRoads for more than twenty years, and they have helped our corporate image mature along with our capabilities. Our brand image is a classic case study in transitioning from in-house brand management to one handled by professionals. We make sure that our clients’ testing and auditing services are carried out by specialists, and the same goes for our branding.
Dr. Robert Stovicek, President and Chairman, PrimusLabsWhen I first began using CrossRoads, I thought their expertise was just in branding and design. I quickly learned they could successfully handle much more than that! They truly were a full-service marketing and advertising firm. Everything on time and on budget from creative to media planning and placement to strategic thinking. It was a great experience working with a group with so much knowledge and expertise.
Paula Barron, Senior Vice President, Tompkins VIST BankA History of Happy Clients & Interesting Projects
