CrossRoads’ initial brand analysis encompassing fact-finding visits to Paris, Las Vegas, New York and Philadelphia provided invaluable understanding in the marketplace. Creative insight helped evolve the initial Bon Vivánt name to Vivá.
Jeffrey Hettinger, Vivá Restaurant Group
PrimusLabs has worked with CrossRoads for more than twenty years, and they have helped our corporate image mature along with our capabilities. Our brand image is a classic case study in transitioning from in-house brand management, to one handled by professionals. We make sure that our clients’ testing and auditing services are carried out by specialists, and the same goes for our branding.
Dr. Robert Stovicek, President and Chairman, PrimusLabs
We greatly appreciate CrossRoads’ friendly and personal approach. We could not have arrived at our fresh new name without their creativity and their polite and professional firmness in presenting their findings and recommendations. Likewise, prepared with thoughtful analysis, they delivered a fresh, compelling logo that clearly distinguishes us from other organizations and that will serve us well in all of our communications.
Andy Loza, Executive Director, WeConservePA
I have worked with and observed the work of CrossRoads for at least 10 years and have always been impressed with their fresh and unique approach. They walk the walk and talk the talk relative to helping companies create and communicate a brand message. That is, when I am especially impressed by a company’s marketing program, I can often tell that CrossRoads was involved. They always seem to be out in front with their creative, but also do a great job in influencing the entire process from conceptualization to implementation to measurement. I refer CrossRoads with total confidence every chance I get.
Ray Melcher, President and Co-Founder, Marathon Capital Advisors