A Few of Our Clients and Projects by Category

CrossRoads is helping clients build successful brands – across categories and industries, services and products, cultures and countries.

Consumer ❘ Household Products

Colgate Oral Care,
+++United Kingdom
Colgate Oral Pharmaceuticals
Colgate Total Toothpaste,
+++Global Line Extension
Fab Detergent, Colombia
Gard Shampoo, Germany
Outlet Marketplace
Palmolive
Plax Mouthwash,
+++Worldwide Restage
TMC
VF Corporation
VF Outlet Stores
VF Outlet Village
YourTeam

Environmental

Berks Nature
Greencoat
Interstate Resources
WeConservePA
World Environment Center

Financial ❘ Insurance

Essick & Barr Insurance
Leesport Financial Corp.
Tompkins VIST Bank

Food ❘ Beverage

Campbell’s Soup Company
Clover Farms
Godiva Chocolatier
Green Valley Chateau
GreenStripe
High Foods Div., High Industries
Maier’s Bakery
Masterpiece Events
O’ My Darlin’ Clementines
Philly Fresh
Safrut (PTY) Ltd, South Africa
Shredwich
Toscani Café & Bar
Vivá Restaurant Group
Znk Bistro

Healthcare ❘ Pharmaceuticals

Colgate Oral Care,
+++United Kingdom
Colgate Oral Pharmaceuticals
Colgate Total Toothpaste,
+++Global Line Extension
Gard Shampoo, Germany
Palmolive
Plax Mouthwash,
+++Worldwide Restage

Industrial ❘ Manufacturing

Brentwood Industries
East Penn Manufacturing
Greth Homes
Interstate Container
Interstate Resources,
+++Member INDEVCO Group, Lebanon
Greater Reading Chamber Alliance

Nonprofits

Atonement Lutheran Church
Berks Encore
Berks Nature
BIG Vision Foundation
Connections Work
Greater Reading Chamber Alliance
Law Foundation of Berks County
Police Athletic League,
 Reading, PA
Safe Berks
WeConservePA

Personal Care

Colgate Oral Care,
+++United Kingdom
Colgate Oral Pharmaceuticals
Colgate Total Toothpaste,
+++Global Line Extension
Gard Shampoo, Germany
Palmolive
Plax Mouthwash,
+++Worldwide Restage

Professional Services

Azzule Systems
Columbia Cottage
Dozier Management
Essick & Barr Insurance
Greater Reading Chamber Alliance
Greth Homes
I Played The Game
Interstate Resources
Leesport Financial Corp.
Leizawitz Heller
Mzemoto
Orbis Solutions
PA Key
PA Office of Child Development
    & Early Learning
PrimusLabs
Tompkins VIST Bank
White Star Tours

Restaurants

Green Valley Chateau
Masterpiece Events
Shredwich
Toscani Café & Bar
Vivá Restaurant Group
Znk Bistro

Retail

Outlet Marketplace
VF Corporation
VF Outlet Stores
VF Outlet Village
YourTeam

Sports

BIG Vision Foundation
Dozier Management
I Played The Game
Pet Turtle
__The Big West Athletic Conference
YourTeam

Technology

Azzule Systems
Local Farmer Program
Orbis Solutions
Primus AuditingOps
PrimusLabs
Ricochet
TMC

I have worked with and observed the work of CrossRoads for at least 10 years and have always been impressed with their fresh and unique approach. They walk the walk and talk the talk relative to helping companies create and communicate a brand message. That is, when I am especially impressed by a company’s marketing program, I can often tell that CrossRoads was involved. They always seem to be out in front with their creative, but also do a great job in influencing the entire process from conceptualization to implementation to measurement. I refer CrossRoads with total confidence every chance I get.

star-quote-iconRay Melcher, President and Co-Founder, Marathon Capital Advisors

CrossRoads’ initial brand analysis encompassing fact-finding visits to Paris, Las Vegas, New York and Philadelphia provided invaluable understanding in the marketplace. Creative insight helped evolve the initial Bon Vivánt name to Vivá.

star-quote-iconJeffrey Hettinger, Vivá Restaurant Group

We greatly appreciate CrossRoads’ friendly and personal approach. We could not have arrived at our fresh new name without their creativity and their polite and professional firmness in presenting their findings and recommendations. Likewise, prepared with thoughtful analysis, they delivered a fresh, compelling logo that clearly distinguishes us from other organizations and that will serve us well in all of our communications.

star-quote-iconAndy Loza, Executive Director, WeConservePA

PrimusLabs has worked with CrossRoads for more than twenty years, and they have helped our corporate image mature along with our capabilities. Our brand image is a classic case study in transitioning from in-house brand management, to one handled by professionals. We make sure that our clients’ testing and auditing services are carried out by specialists, and the same goes for our branding.

star-quote-iconDr. Robert Stovicek, President and Chairman, PrimusLabs