A Name Can Say It All
There’s much more to a brand name than what meets the eye. We strive to see the big picture. Gathering and analyzing all the necessary information leads up to a single statement and image that convey your entire message in the blink of an eye. It may seem like a daunting task, but we have a history of success.
Why Naming
- Create a new brand or revitalize an existing one
- Perform consumer research and testing to create the strongest, most appealing brand name
- Collaborate with your team to ensure your company’s values, culture and personality
- Extend your current product line or develop a new one
- Focus mergers and acquisitions with strategic naming and company hierarchy
A Few Quick Samples
- Berks Encore… Applauding Life After 50 (name and essence statement)
- Vivá Restaurant Group (new restaurent, new name)
- PrimusLabs… When Food Safety Counts (name and essence statement)
- Azzule Systems (new company, new name)
- VF Corporation… We Fit Your Life (essence statement)
A lasting brand name starts with knowledge and experience. Lucky for you, we have both.
Sample Naming Services
Creative insight helped evolve the initial Bon Vivánt name to Vivá.
Jeffrey Hettinger, Vivá Restaurant GroupWe are thrilled with our new name, logo and brand. Working with CrossRoads brought about a positive change in our image and the perception of who we are and what services we have to offer the community. We are amazed at the tremendous INCREASE this has meant to us in support, contributions and, most importantly, participation!
LuAnn Oatman, President and Chief Executive Officer, Berks EncoreWe greatly appreciate CrossRoads’ friendly and personal approach. We could not have arrived at our fresh new name without their creativity and their polite and professional firmness in presenting their findings and recommendations. Likewise, prepared with thoughtful analysis, they delivered a fresh, compelling logo that clearly distinguishes us from other organizations and that will serve us well in all of our communications.
Andy Loza, Executive Director, WeConservePAFor the longest time we were known as the Berks County Senior Citizens Council and we weren’t as well known in the community as we should have been. But through the help of CrossRoads, we were able to transition to our new name, ‘Berks Encore,’ which is certainly so much more recognizable and welcomed by the entire community. Our new brand has made all the difference for our organization.
Chris Kraras, Director, Berks Encore / President, White Star Tours