Market as One Voice
You’ve strategized, you’ve developed and you’ve designed. Now it’s time to tell the world and make your presence known. Your brand and your marketing go hand-in-hand, and when done right, they’ll afford your business greater reach and visibility, additional sales and increased revenue opportunities.
Marketing Strategies From a Focused Perspective
- Brand stewardship and monitoring to proactively make changes whenever necessary
- Website design and social media development to build a strong presence in the digital stream
- Advertising and media placement that gets your brand in front of the right people
- Agency coordination and consultation to streamline the entire process
- Video and photography to engage audiences visually and emotionally
It’s Your Brand… Spread the Word
Today, integrated marketing strategies are essential to maximize dialogue with your target audience. All of your core business elements must work together to effectively achieve your goals. That means marketing, strategy, creative, IT and all outside vendors, such as photographers, must all be focused and on the same page. We work with all of these different sources to develop cohesive solutions that work for everyone and exceed expectations.
Sample Marketing Services
At each step in the process, they have helped us manage and implement the many details that go into a marketing campaign.
William Blumer, Esq., Leisawitz HellerWhen I first began using CrossRoads, I thought their expertise was just in branding and design. I quickly learned they could successfully handle much more than that! They truly were a full-service marketing and advertising firm. Everything on time and on budget from creative to media planning and placement to strategic thinking. It was a great experience working with a group with so much knowledge and expertise.
Paula Barron, Senior Vice President, Retail Banking, Tompkins VIST BankCrossRoads visited member plants and interviewed leadership to develop compelling content and a stunning image bank. The result: a series of ten sustainability stories that have become PDF downloads on the corporate web site and Intranets, direct email content and articles in the group’s e-newsletter.
Not only did CrossRoads do a great job, it was a true pleasure working with such professionals!
Dr. Ellen Feghali, Vice President of Communications & B2B Marketing, INDEVCO Group