With recommendations approved by senior management and the marketing team, CrossRoads Studios developed a simplified evolution of East Penn Manufacturing Co., Inc. to East Penn. The highly recognizable Deka orange was also incorporated. East Penn’s creative team introduced the iconic East Penn diamond (representing the four company divisions of Starting Lighting Ignition/SLI, Industrial, Stationary and Diversified). The new East Penn Manufacturing corporate brand offers a fresh, dynamic update to the company’s traditional look. It also represents East Penn as the only manufacturer of the excellent Deka brand of products and incorporates other design elements to enhance its visual appeal.
Soon after the logo design, East Penn introduced its “passion for power” essence statement.
CLIENT SUSTAINABILITY: East Penn has a strong commitment to quality and environmental standards. East Penn’s entire 520-acre complex is certified to ISO 14001:2004 environmental standards. It is a leader with innovative recycling and in creating “clean, green” battery products.
CLIENT NOTES: East Penn is a private, family-owned company operating the largest single-site, lead-acid battery manufacturing facility in the world. Its recognized brands include Deka, Intimidator and Fahrenheit. East Penn companies are East Penn International, East Penn Canada, Ecoult and MK Battery. Its more than 90 warehouses and distribution centers are located in North America, with more than 70 sales locations in the U.S., Canada and Mexico. Made in the U.S.