Background and Challenge
Finding the right law firm can be overwhelming.
With four areas of practice and 14 lawyers, this Berks County, PA-based law firm wanted to demonstrate its broad capabilities to their diverse audience. Competitively, Leisawitz Heller has specialists in multiple areas with a lot more to offer than most law firms. However, there were a number of regional, urban, legal practices making territorial inroads.
CrossRoads’ Strategic Brand Analysis, interviews with management and clients, a competitive review and research all helped define a “Good Lawyers. Good People.” marketing strategy for Leisawitz Heller’s personal injury group. Projects expanded to include additional attorney groups and the firm. CrossRoads refined the overall Leisawitz Heller visual presentation while adding clarity and consistency.
Marketing Strategy and More
CrossRoads created an encompassing marketing campaign that included such items as the following:
- Promotional Folders and Inserts – Collaborating with Leisawitz Heller, CrossRoads developed compelling print and digital materials to help existing and potential clients understand the depth of Leisawitz Heller’s expertise. From a dynamic brochure with interesting case studies to attorney biographies, CrossRoads unified the Leisawitz Heller message. The case studies demonstrate a wide range of expertise into simple yet dynamic personalized stories of Leisawitz Heller’s solutions, from issues with elder care… to business capital expansion… sexual abuse… international estate and inheritance planning.