Project Description


Exporting South Africa’s Fresh Produce


Due to government policy changes, Safrut was presented an opportunity to grow and expand into new markets. In addition to South Africa’s main exports of gold, minerals and coal, it also exports fresh produce to other global leaders, such as the European Union, Japan and the U.S. Overall, this generally includes most vegetables, with corn the largest commodity. Fruit exports include grapes, apples, bananas, pomegranates, mandarins, lemons, peaches, cranberries, blueberries, pineapples, avocados, mangoes, papayas and more. New and niche markets are always emerging and presenting new opportunities for growth and expansion.

Creating a Brand

A fresh, dynamic look was developed by CrossRoads Studios for the exporting produce company. The brand’s arrow theme demonstrates the client’s ability to move fresh produce all over the world. The blue represents water and the oceans; the green represents growing and South Africa.

In addition, all stationery material included a classical global map background symbolizing history and stability.

The Safrut identity expresses confidence, sophistication and global reach.

We’re here to help with your brand opportunities. You can email us at

CLIENT NOTES: With Pretoria’s change in regulations of the export industry, Safrut was established to develop greater opportunities for growth in the global marketplace.