Premium Select Grapes
A Cut Above
Mouthwatering and Healthy
Grapes have many remarkable benefits such as helping extend life, reduce obesity and diabetes risk. Grapes may even help prevent cancer. Plus, grapes can even boost your brain and heart health, among many other remarkable benefits.
Superior Results
With all the positive benefits, CrossRoads needed to develop a brand extension for a very select line of seedless table grapes grown in the Sonora region of Mexico. These grapes came in several varieties including Superior, Thompson, Perlette and Flame along with future varieties in the pipeline. Our label designs visually expressed the superior added value of the select varieties to justify their premium market position.